Project Description

B2B Marketing Visual Design

Calm

I’ve been continual support for creating design assets for the popular and beloved mental health app, Calm.

Display Ads

Tradeshow Booths

Presentation Decks

Bringing mental wellness to the human resources space,
like never before.

Display Ads

PROBLEM

In the wake of a pandemic, and in the midst of work-shortages and environmental upheaval, many companies’ human resources leadership teams have been placing new attention on mental health benefits. Calm Business is the B2B side of the organization that answers the call for many of these HR leadership teams.

SOLUTION

I’ve created dozens of display ads for whitepapers, e-books, and webinars targeted at HR leadership for potential customers of Calm Business. By finding new ways of upholding Calm’s visual brand, I was able to keep these ads fresh. My designs also had crystal clear messaging and tone.

For this particular ad series, offering up a digital “Toolkit” for download, I created many different visual concepts.

Challenge: How can I uphold the concise visual brand of Calm, while creating an ad campaign that sounds out from their other ads that they user has seen in the past?

By selecting a more striking full-color background, I was able to create interesting differentiation for this campaign.

Tradeshow Booths

I designed about a dozen tradeshow booth graphics. Often times, a field of the Calm blue gradient acted as a unifying space and brand focal point. The challenge was adding just a touch of relevant imagery and headlines, without those elements getting too concealed by other objects or people obstructing the space.

Presentation Decks

I designed about a dozen tradeshow booth graphics. Often times, a field of the Calm blue gradient acted as a unifying space and brand focal point. The challenge was adding just a touch of relevant imagery and headlines, without those elements getting too concealed by other objects or people obstructing the space.